Sometimes marketing is confused with the simple act of selling or increasing sales. But, marketing is the channel companies take to grab the customers’ attention and bring them to make a purchase. A team often manages marketing since the job itself can cover many different tasks and duties. It is often the first step in building a relationship with the customer and building brand recognition. 

At MLE Academy, we share some of the business and leadership fundamentals that are equally important in the “real” world, but that are rarely learned at business school.