Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Once the target audience is identified, you can research their expectations to guide your product development, pricing, and marketing methods. For example, an internet marketing campaign would be a waste of time for a target audience that does not use the internet regularly.

Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and you will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.

SWOT Analysis In Marketing

Successful internet marketing requires an internal and external analysis. Tools such as a SWOT analysis will determine the strengths, weaknesses, and opportunities, and threats that different organizations face. Strengths and weaknesses focus on the internal aspects of an organization, while opportunities and threats are external factors. Conducting a simple SWOT analysis will provide information that can guide the marketing campaign and increase its effectiveness.

Career Pathway 

• Small Business Owner
• Solutions Manager
• Strategic Development Officer
• Career in Internet Marketing
• Digital Marketing
• Marketing Professional

Assessment

• Case Study
• Multiple choice questions quiz

Benefits

• Gain quality workplace skills and experience to help launch your career.
• Develop work-related skills and experiences that are recognized by employers. 
• Develop independence and confidence in an adult learning environment. 
• Gain an insight into various industry areas to help you decide on a career pathway. 
• Potentially gain recognition for prior learning for your previous study or work.
• High-quality course written by industry experts with easy to understand course content
• Course materials provided online with unlimited tutor support – no textbooks to buy
• Gain an Australian Certificate upon your successful completion of coursework (Certificate hard copy will be posted to you)
• Course may be tax deductible - see your tax advisor

Coursework Objectives:

• Know how to conduct market research
• Develop a workable internet marketing campaign
• Recognize your target market
• Understand your brand
• Grasp SEO and website characteristics
• Find and capture leads