Marketing Basics Coursework


Marketing Basics Certification

Course Duration: 12 hours - Requisition: 28 days

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Marketing Basics will provide the basic knowledge to participants, and give them the ability to build and grow their business. Marketing has changed a lot recently and having a new perspective will give participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.

Career Pathway 

  • Family Business Owner
  • Small Business Owner
  • Career in Marketing
  • Marketing Professional
  • Manufacturer Executive


  • Case Study
  • Multiple choice questions quiz


  • Gain quality workplace skills and experience to help launch your career.
  • Develop work-related skills and experiences that are recognized by employers. 
  • Develop independence and confidence in an adult learning environment. 
  • Gain an insight into various industry areas to help you decide on a career pathway. 
  • Potentially gain recognition for prior learning for your previous study or work.
  • High-quality course written by industry experts with easy to understand course content
  • Course materials provided online with unlimited tutor support – no textbooks to buy
  • Gain an Australian Certificate upon your successful completion of coursework (Certificate hard copy will be posted to you)
  • Course may be tax deductible - see your tax advisor

Coursework Objectives:

  • Define your market.
  • Know the different types of marketing and ways to use them.
  • Learn effective ways of communicating with the customer.
  • Know how to set marketing goals and strategies.
  • Recognize common marketing mistakes and know how to avoid them.

Course Contents

Sales and Marketing

Module One: Getting Started

Coursework Objectives

Module Two: What is Marketing?

What is a Market?

Marketing is Not Selling

Understanding Customer Needs

Defining Your Product or Service

Case Study

Module Two: Review Questions

Module Three: Common Marketing Types (I)

Direct Marketing

Active Marketing

Incoming Marketing

Outgoing Marketing

Case Study

Module Three: Review Questions

Module Four: Common Marketing Types (II)

Guerrilla Marketing

B2B Marketing

B2C Marketing

Promotional Marketing

Case Study

Module Four: Review Questions

Module Five: The Marketing Mix





Case Study

Module Five: Review Questions

Module Six: Communicating the Right Way

The Marketing Pitch

Sell Value, Not the Price

Fun and Entertaining is Powerful

Choosing the Right Media

Case Study

Module Six: Review Questions

Module Seven: Customer Communications

Give Your Customers a Voice

It’s Not About You, It’s About Them

Every Interaction Counts

Answer Questions Honestly

Case Study

Module Seven: Review Questions

Module Eight: Marketing Goals

Brand Switching

Repeat Purchases

Brand Loyalty

Inform and Educate

Case Study

Module Eight: Review Questions

Module Nine: The Marketing Funnel





Case Study

Module Nine: Review Questions

Module Ten: Marketing Mistakes (I)

Not Taking Social Media Seriously

Not Having a USP

Cross Cultural and International Translations

Not Building a Relationship

Case Study

Module Ten: Review Questions

Module Eleven: Marketing Mistakes (II)

Not Having a Plan

Aiming at Everyone

Not Tracking Metrics

Not Listening to Your Customers

Case Study

Module Eleven: Review Questions

Module Twelve: Wrapping Up

Words from the Wise

Lessons Learned

Course curriculum

  • 1
    Module 01
    • Marketing Basics Getting Started
  • 2
    Module 02
    • Marketing Basics What is Marketing?
    • Marketing Basics Case Study Module 02
    • Marketing Basics Module 02 Quiz
  • 3
    Module 03
    • Marketing Basics Common Marketing Types (I)
    • Marketing Basics Case Study Module 03
    • Marketing Basics Module 03 Quiz
  • 4
    Module 04
    • Marketing Basics Common Marketing Types (II)
    • Marketing Basics Case Study Module 04
    • Marketing Basics Module 04 Quiz
  • 5
    Module 05
    • Marketing Basics The Marketing Mix
    • Marketing Basics Case Study Module 05
    • Marketing Basics Module 05 Quiz
  • 6
    Module 06
    • Marketing Basics Communicating the Right Way
    • Marketing Basics Case Study Module 06
    • Marketing Basics Module 06 Quiz
  • 7
    Module 07
    • Marketing Basics Customer Communications
    • Marketing Basics Case Study Module 07
    • Marketing Basics Module 07 Quiz
  • 8
    Module 08
    • Marketing Basics Marketing Goals
    • Marketing Basics Case Study Module 08
    • Marketing Basics Marketing Goals Module 08 Quiz
  • 9
    Module 09
    • Marketing Basics The Marketing Funnel
    • Marketing Basics Case Study Module 09
    • Marketing Basics Module 09 Quiz
  • 10
    Module 10
    • Marketing Basics Marketing Mistakes (I)
    • Marketing Basics Case Study Module 10
    • Marketing Basics Module 10 Quiz
  • 11
    Module 11
    • Marketing Basics Marketing Mistakes (II)
    • Marketing Basics Case Study Module 11
    • Marketing Basics Module 11 Quiz
  • 12
    Module 12
    • Marketing Basics Wrapping Up
  • 13
    Marketing Basics eBook
    • Marketing Basics - eBook
  • 14
    Rate Marketing Basics Course
    • Rate Marketing Basics Course

Our courses can be used to turn your career towards a new direction

Those who have completed courses in fields unrelated to their careers show an open and interested mind, an enthusiastic attitude and a lust for life.

Do You Have Any Questions?

We are happy to assist you in any course or bundle enquiries that you may have.