Multi Level Marketing Coursework

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Multi Level Marketing Certification

Course Duration: 12 hours - Requisition: 28 days

Multi-level marketing, also known as MLM, is a business marketing strategy that many companies use in order to encourage current agents to perform while at the same time growing the team by recruiting and training new agents.  This tactic of marketing helps boost the company’s sales force not only from the sales of the primary agent, but also from the sales and profits of the agents they have recruited.

With our “Multi-Level Marketing” coursework, participants will discover the specifics of how multi-level marketing works and how to effectively source agents. For many companies, it can prove to be a valuable tool for not only building revenue, but also for building their marketing and networking circles.

How Does Multi-Level Marketing Work

Multi-level marketing, also known as MLM, is a business marketing strategy that many companies use in order to encourage current agents to perform while at the same time growing the team by recruiting and training new agents.  This tactic of marketing helps boost the company’s sales force not only from the sales of the primary agent, but also from the sales and profits of the agents they have recruited. For many companies, it can prove to be a valuable tool for not building revenue, but also for building their marketing and networking circles

Career Pathway 

  • Family Business Owner
  • Consultant & Business Advisor
  • Network Marketing
  • MLM Developper
  • Solutions Manager
  • Strategic Development Officer
  • Venture Capitalist
  • Programer

Assessment

  • Case Study
  • Multiple choice questions quiz

Benefits

  • Gain quality workplace skills and experience to help launch your career.
  • Develop work-related skills and experiences that are recognized by employers. 
  • Develop independence and confidence in an adult learning environment. 
  • Gain an insight into various industry areas to help you decide on a career pathway. 
  • Potentially gain recognition for prior learning for your previous study or work.
  • High-quality course written by industry experts with easy to understand course content
  • Course materials provided online with unlimited tutor support – no textbooks to buy
  • Gain an Australian Certificate upon your successful completion of coursework (Certificate hard copy will be posted to you)
  • Course may be tax deductible - see your tax advisor

Coursework Objectives:

  • Know how multi-level marketing works
  • Build contacts
  • Recruit new agents
  • Be familiar with social media and marketing
  • Provide training for recruits

Course Contents

Sales and Marketing

Module One: Getting Started

Coursework Objectives

Module Two: How Does Multi-Level Marketing Work

Networking Marketing

Independent Agents

Commission-Based

Agents Recruit New Agents

Case Study

Module Two: Review Questions

Module Three: Building a Contact List

Leverage Personal Networks

Warm Lists

Internet Lead Generation

Purchasing Lead Lists

Case Study

Module Three: Review Questions

Module Four: Recruiting New Agents I

Draw on Personal and Professional Network

Recruit Satisfied Customers

Recruit Those Who Seek Work Flexibility

Stress Benefits of Being Agent

Case Study

Module Four: Review Questions

Module Five: Recruiting New Agents II 

Invitation to Marketing Presentation

Focus Presentation on Benefits

Showcase Success Stories

Provide Several Presentation Media

Case Study

Module Five: Review Questions

Module Six: Training MLM Agents

Sponsorship/Mentorship

Provide Training in Marketing

Provide Training in Recruitment

Provide Ethics Training

Case Study

Module Six: Review Questions

Module Seven: Sponsorship/Mentorship

Pair New Agents with Mentors

Benefits of Sponsorship/Mentorship to Mentee

Benefits of Sponsorship/Mentorship to Mentor

Best Mentorship Practices

Case Study

Module Seven: Review Questions

Module Eight: Provide Marketing Presentation Training

Provide Training in Presentations

Provide Copies of Marketing Presentation

New Recruits Practice Presentation

Offer Marketing Resources

Case Study

Module Eight: Review Questions

Module Nine: Provide Social Media Training

Social Media is Key to Networking!

Websites and Blogs

Facebook and Twitter

LinkedIn

Case Study

Module Nine: Review Questions

Module Ten: Provide Training in Recruitment

Building a Contact List

Leveraging Personal and Professional Networks

Provide Presentation/ “Elevator speech” Training

Discuss Follow-up

Case Study

Module Ten: Review Questions

Module Eleven: Provide Ethics Training

MLM and Bad Rap for Ethics

Only Follow-up if Opted-In

Keeping the Sales Pitch Honest

Keep Expectations Realistic

Case Study

Module Eleven: Review Questions

Module Twelve: Wrapping Up

Words from the Wise

Lessons Learned

Course curriculum

  • 1
    Module 01
    • Multi Level Marketing Getting Started
  • 2
    Module 02
    • Multi Level Marketing How Does Multi-Level Marketing Work
    • Multi Level Marketing Case Study Module 02
    • Multi Level Marketing Module 02 Quiz
  • 3
    Module 03
    • Multi Level Marketing Building a Contact List
    • Multi Level Marketing Case Study Module 03
    • Multi Level Marketing Module 03 Quiz
  • 4
    Module 04
    • Multi Level Marketing Recruiting New Agents I
    • Multi Level Marketing Case Study Module 04
    • Multi Level Marketing Module 04 Quiz
  • 5
    Module 05
    • Multi Level Marketing Recruiting New Agents II
    • Multi Level Marketing Case Study Module 05
    • Multi Level Marketing Module 05 Quiz
  • 6
    Module 06
    • Multi Level Marketing Training MLM Agents
    • Multi Level Marketing Case Study Module 06
    • Multi Level Marketing Module 06 Quiz
  • 7
    Module 07
    • Multi Level Marketing Sponsorship/Mentorship
    • Multi Level Marketing Case Study Module 07
    • Multi Level Marketing Module 07 Quiz
  • 8
    Module 08
    • Multi Level Marketing Provide Marketing Presentation Training
    • Multi Level Marketing Case Study Module 08
    • Multi Level Marketing Module 08 Quiz
  • 9
    Module 09
    • Multi Level Marketing Provide Social Media Training
    • Multi Level Marketing Case Study Module 09
    • Multi Level Marketing Module 09 Quiz
  • 10
    Module 10
    • Multi Level Marketing Provide Training in Recruitment
    • Multi Level Marketing Case Study Module 10
    • Multi Level Marketing Module 10 Quiz
  • 11
    Module 11
    • Multi Level Marketing Provide Ethics Training
    • Multi Level Marketing Case Study Module 11
    • Multi Level Marketing Module 11 Quiz
  • 12
    Module 12
    • Multi Level Marketing Wrapping Up
  • 13
    Multi Level Marketing eBook
    • Multi-Level_Marketing-eBook
  • 14
    Rate This Course
    • Rate This Course

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