Social Media Marketing Coursework

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Social Media Marketing Certification

Course Duration: 12 hours - Requisition: 28 days

Social media is a staple of modern life. It is so enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks of using different social media platforms to reach current and potential customers.

Career Pathway

  • Family Business Owner
  • Small Business Owner
  • Solutions Manager
  • Manufacturer Executive
  • Sales & Marketing

ASSESSMENT

  • Case Study
  • Multiple choice questions quiz

Benefits

  • Gain quality workplace skills and experience to help launch your career.
  • Develop work-related skills and experiences that are recognized by employers. 
  • Develop independence and confidence in an adult learning environment. 
  • Gain an insight into various industry areas to help you decide on a career pathway. 
  • Potentially gain recognition for prior learning for your previous study or work.
  • High-quality course written by industry experts with easy to understand course content
  • Course materials provided online with unlimited tutor support – no textbooks to buy
  • Australian Certificate issued and hard copy posted for your CV
  • Course may be tax deductible - see your tax advisor

Coursework Objectives:

  • Understand different social media platforms
  • Identify audience
  • Monitor and measure performance
  • Consider pros and cons before making decisions

Course Contents

Business/ Technology

Module One: Getting Started

Coursework Objectives

Module Two: Facebook

Pros / Cons

Likes / Comments

Posts / Links

Tracking and Measurement

Case Study

Module Two: Review Questions

Module Three: YouTube

Pros / Cons

Channel

Content and Voice

Tags and Measurement

Case Study

Module Three: Review Questions

Module Four: Twitter

Pros/ Cons

Voice

Tags and Links

Tracking and Measurement

Case Study

Module Four: Review Questions

Module Five: LinkedIn

Pros / Cons

Optimize Search in Profile

Groups and Links

Tracking and Measurement

Case Study

Module Five: Review Questions

Module Six: Google+

Pros / Cons

Natural Search Links

Strategy

Tracking and Measurement

Case Study

Module Six: Review Questions

Module Seven: Pinterest

Pros/ Cons

Pins and Boards

Traffic and Links

Tracking and Measurement

Case Study

Module Seven: Review Questions

Module Eight: Tumblr

Pros / Cons

Posting and Conversation

Links

Tracking and Measurement

Case Study

Module Eight: Review Questions

Module Nine: Flickr

Pros / Cons

Expand Sharing

Discussion

Tracking and Measurement

Case Study

Module Nine: Review Questions

Module Ten: Snapchat

Pros / Cons

Audience

Ads

Tracking and Measurement

Case Study

Module Ten: Review Questions

Module Eleven: Instagram

Pros / Cons

Niche and Quality

Hashtags

Tracking and Measurement

Case Study

Module Eleven: Review Questions

Module Twelve: Wrapping Up

Words from the Wise

Lessons Learned

Course curriculum

  • 1
    Module 01
    • Social Media Marketing Getting Started
  • 2
    Module 02
    • Social Media Marketing Facebook
    • Social Media and Marketing Case Study Module 02
    • Social Media and Marketing Module 02 Quiz
  • 3
    Module 03
    • Social Media Marketing YouTube
    • Social Media and Marketing Case Study Module 03
    • Social Media and Marketing Module 03 Quiz
  • 4
    Module 04
    • Social Media Marketing Twitter
    • Social Media and Marketing Case Study Module 04
    • Social Media and Marketing Module 04 Quiz
  • 5
    Module 05
    • Social Media Marketing LinkedIn
    • Social Media and Marketing Case Study Module 05
    • Social Media and Marketing Module 05 Quiz
  • 6
    Module 06
    • Social Media Marketing Google+
    • Social Media and Marketing Case Study Module 06
    • Social Media and Marketing Module 06 Quiz
  • 7
    Module 07
    • Social Media Marketing Pinterest
    • Social Media and Marketing Case Study Module 07
    • Social Media and Marketing Module 07 Quiz
  • 8
    Module 08
    • Social Media Marketing Tumblr
    • Social Media and Marketing Case Study Module 08
    • Social Media and Marketing Module 08 Quiz
  • 9
    Module 09
    • Social Media Marketing Flickr
    • Social Media and Marketing Case Study Module 09
    • Social Media and Marketing Module 09 Quiz
  • 10
    Module 10
    • Social Media Marketing Snapchat
    • Social Media and Marketing Case Study Module 10
    • Social Media and Marketing Module 10 Quiz
  • 11
    Module 11
    • Social Media Marketing Instagram
    • Social Media and Marketing Case Study Module 11
    • Social Media and Marketing Module 11 Quiz
  • 12
    Module 12
    • Social Media Marketing Wrapping Up
  • 13
    Social Media Marketing eBook
    • Social Media Marketing eBook
  • 14
    Rate Social Media Marketing Course
    • Rate Social Media Marketing Course

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Those who have completed courses in fields unrelated to their careers show an open and interested mind, an enthusiastic attitude and a lust for life.

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